Collaboration is a powerful business tool for businesses, regardless of size or industry. We work together to solve problems and achieve goals that are sometimes out of reach when you’re working alone.

By combining our efforts and expertise with different organisations, we all benefit and are better able to innovate and grow.

Owned and operated by Deborah Grugnaletti, a talented craft artist with Asperger syndrome, Tesori di Craft Room showcases handmade items that are full of personality and colour. Deborah partnered with Underwing’s neurodiverse-friendly services and business strategy to create a thriving business environment tailored to her unique strengths, allowing her creativity to flourish and her craft to reach a wider audience.

Deborah also specialises in Wiccan artefacts all made with herbs and natural materials from her beautiful garden.

Deborah reached out to us as she was struggling with actioning and conveying her creative ideas effectively. She had a lot of ideas for projects that involved working with schools, children and events, but couldn’t think how to make them into a reality.

Deborah also struggled with organisation and task management. She found that she would often abandon projects when another idea popped into her head.

With Deborah’s needs and challenges in mind, it was clear to us that she needed an expertly crafted business strategy to help her organise her time and take proactive steps towards achieving her goals. We put together a strategy that outlined exactly what Deborah needed to do to keep on track. We worked closely to develop her strengths and skills, alongside identifying opportunities for her to start running local seasonal craft fairs. We also advised Deborah on optimising her product range by helping her identify which collections to keep and which ones to set aside.

We continue to work with Deborah to plan her time. We make sure that her plans create space for necessary breaks to compensate for the sensory overload that busy environments bring for people with Asperger syndrome.

Celebrating the diva in every woman, Miss Diva offers 1950s-themed makeovers and photoshoots with a focus on age and body positivity. By partnering with Underwing’s tailored business and marketing strategies, Miss Diva has effectively spread its empowering message, showing that every woman can feel marvellous, fierce, and confident when she embraces her unique style and has a little fun along the way.

As innovators in wearable technology, T-Share has revolutionised the way parents bond with their newborns by designing an interactive t-shirt that engages and entertains babies. With the support of Underwing’s business and marketing strategies, online courses, and neurodiverse-friendly services, T-Share developed a clear path for growth and effectively reached their target audience, turning their innovative product into a must-have for new parents looking to create meaningful connections with their little ones.

The shirt has been developed through working with an occupational therapist. They have reviewed the initial idea, suggesting any changes that would help the product to benefit development and baby-adult bonding.

Miss Flapper ideates, designs, and creates a beautiful and luxurious range of turbans, each piece uniquely crafted from skin-friendly fabrics suitable for those with skin conditions or undergoing chemotherapy. By leveraging Underwing’s tailored business and marketing strategies, Miss Flapper has successfully positioned its one-of-a-kind turbans to reach a broader audience, ensuring their creations offer comfort, style, and confidence to all who wear them.

Miss Flapper is also a creator of ‘The Circle of Wellbeing’, a program that offers free treatments and services (including bespoke turbans, makeup and cosmetology, yoga, massages and cooking classes) to women going through chemotherapy. The program will be launching in Italy and the UK in 2020, setting out to remind women going through a tough time of the goddesses they are.